Page 9 - Wealth-center

商业知本家 Business Knowledge

Don't forget the beginning
of the heart always

不忘初心，方得始终

正荣商业管理总公司总经理

先生

您即将打开的第三期荣享汇杂志，分 3 大篇章：第一章“聚焦镜”， You will open Issue No.3 of Joy Club, which is divided into 3 Chapters.
节选哈佛商业评论以及阿里巴巴董事局主席马云、中购联购物中心发 The first Chapter is “Focusing Mirror” of excerpts of Harvard
business review, and speeches of Ma Yun, Chairman of the Board
展委员会主任郭增利先生、三联生活周刊的稿件，分别从传统行业、 of Alibaba, and Guo Zengli, President of Mall China Shopping Center
互联网，以及生活艺术，阐述商业变革以及趋势。 Development Association, and excerpts from Life Week, discussing
the commercial reform and future tendency from the perspectives of
traditional industries, internet, and living art.
第二章“聚光灯”介绍正荣集团、正荣商业这一年最新趋势。第三章
“聚乐部”介绍 12 月 16 日即将开业的福州正荣·财富中心品牌以 The second Chapter “Spotlight” describes the brand-new tendency
of Zhenro Group and Zhenro Merchant. The third Chapter “Club”
及正荣商业的合作品牌。每章过渡页，杂志选取了中国传统水墨画， introduces the co-brand of Zhenro Fortune Center and Zhenro
描述存在于故去的“另一种商业”。 Merchant. With each splash page, this journal chooses shuimo (wash
painting) to describe the traditional “commerce of another form”.
正荣做商业的初心是什么？正荣集团董事局欧宗荣先生用三句简单， What is the initiator’s mind of Zhenro? Ou Zongrong from Board of
但异常深刻的话，描述了出来： Directors of Zhenro Group describes it with three simple but profound
sentences.
一是投资者能够获益，对我们的商业充满信心；二是经营者与我们同 The first is the benefits for investors, who have faith in our merchant.
发展，共壮大；三是顾客哪怕只是随意来逛逛，也能感到幸福和愉悦。 The second one is the mutual development between operators and
us. The third is the happiness and joy of customers who even just
randomly walk in.
为此正荣商业团队一直在路上。去年 12 月 18 日福建省莆田市首开
一个体验型国际购物中心，试水“极致体验系统”，一举刷新行业内 Zenro Group is always on the way, with its primarily launched
购物中心开业记录。更值得珍惜的事：在寸土寸金的购物中心，我们 experience-oriented international shopping center in Putian, Fujian, on
December 18th. This shopping center took the chance of “a system
保留了一座鸟语林和一个海洋世界，鸟语林里有鹦鹉学舌，海洋世界 of amazing experience”, which broke an opening record of shopping
里有鱼儿游泳。 center. Moreover, we built a birdsong forest and a sea world, which
enjoyed talking parrots and swimming fishes.
今年以来，随着正荣集团总部搬迁，明确“地产、服务、资本”战略 From this year forward, in the wake of the relocation of HQ, Zhenro
升级，正荣商业迎来了新一轮发展机遇。 has identified its vision as the upgrade of “Real Estate, Service, and
Capital”, heralding a new era.
6 月 16 日，“悦未来”正荣商业福建 6 店联动招商大会，首次披露 On June 16th, “Joyful Future” Joint Merchants’ Conference of
全国版图。知名财经评论家叶檀女士、中国购物中心产业资讯中心主 Zhenro’s Six Shopping Malls in Fujian has initially revealed its national
blueprint. The well-known financial critic Ms. Ye Tan, and President
任郭增利先生到场探讨商业地产未来前景，现场吸引来自全球逾 800 of Mall China addressed at the conference, which had attracted over
家知名品牌商家。 800 famous merchants all over the world, discussing the foreground of
commercial properties.
8 月 18 日，在长沙，“悦未来”中部商业创新发展高峰论坛暨正荣 On August 18th, “Joyful Future” China Commercial Innovation and
商业 10 城 16 座招商发布会，正荣商业挥师湖南长沙，推出中部地 Zhenro’s Merchants Investment Conference, which was boasted of
区首个全业态家庭体验式购物中心。 the first “all-business” family shopping center in central China, was
convened in Changsha, Hunan.
今年 9 月，正荣商业战略以及视觉 vi 全新升级，提出打造“国内一 In September, Zhenro Merchant and VI have seen an upgrade, striving
流品质商业”。 to build the National Top-grade businesses.
On December 16th, Fuzhou Zhenro Fortune Center will open soon
12 月 16 日，福州正荣·财富中心即将开业，这个城市级悦活体验型 with a city experience-oriented shopping center, preserving the
购物中心，延续、复制正荣商业的“极致体验系统”，不少项目做了 traditions of “a system of amazing experience” and differentiated
upgrade.
差异化提升。
This is the back-nurture from Zhenro Merchant to Zhenro Group and
Fuzhou businesses.
这是正荣商业对正荣集团的回报，对福州商业的回报。